Brand Deals, Sponsorship & Business
Product seeding
Also called: seeding, gifting, gifted product, PR package
Seeding costs the brand the price of the goods and postage, and buys no obligation at all. Nothing is agreed, nothing is briefed, and the creator can post about it, ignore it, say it is rubbish, or sell it. Brands run it at volume precisely because a few genuine mentions from unpaid creators carry more weight than a paid post.
Free product still triggers disclosure. Gifted items count as a material connection under advertising rules in most countries, so a video featuring one needs to say so even though no money changed hands. Seeding is also how a lot of paid relationships start, so reply to the good ones.