Brand Deals, Sponsorship & Business
Campaign brief
Also called: creative brief, brand brief, deal brief
The document a brand sends that defines the work: the objective, who it is aimed at, the messages they want landed, the lines you must include, the things you must avoid, the exact deliverables with their specs, and the dates. Better ones also state how many rounds of approval there will be and where the finished piece may be used afterwards. Whatever you quote has to cover all of that. Three rounds of approval and a year of paid usage rights cost far more than the 60 seconds of screen time, and both get settled here rather than later. This is also the last comfortable moment to say that a required line will not work on your channel, so read it properly before agreeing to anything.