Brand Deals, Sponsorship & Business
Paid media rights
Also called: paid usage rights, ad usage, boosting rights
Organic rights cover the video going out on your channel. Paid media rights let the brand put budget behind it, run it as an ad from their own account, or promote it through your handle, which platforms variously call allowlisting, Spark Ads or partnership ads.
Price moves on four things: how long, which platforms, which markets, and whether they can re-cut the material. A common structure is an uplift on the base fee for a defined term such as three or six months, with renewal negotiated separately. Grant it in perpetuity and you have sold the whole thing for the price of one post.