Brand Deals, Sponsorship & Business
Category exclusivity
Also called: competitor exclusivity, category lock-out
Sponsors buy this so their money does not fund a video that ends with a rival's discount code a fortnight later. The clause names a product category and a window, commonly counted in months. What makes it reasonable or not comes down to the wording. How wide is the category, given that VPN written loosely can be read to cover any privacy or security product. When does the window start, at publication or at signature. Does it apply to the whole channel or only to sponsored slots, because the broad version can block partners you already have. Price it separately, since you are selling future income, and get the category narrowed in writing.