Performance-based deal

The brand pays per outcome, tracked by a code or a link, sometimes with a small base fee on top. It suits a brand that cannot predict your audience and a creator who is confident in theirs, which is why performance terms are common on a first deal with a new partner. The arithmetic deserves a hard look before signing. Beating a flat fee needs a conversion rate you have actually seen before, an attribution window short enough to be honest, and clarity on who owns the discount code, because a code that outlives the campaign keeps paying somebody and it might not be you.